A logo should be simple enough to be easily understood but have enough distinct features to make it memorable. Things like the choice of color, shape, and typography all play a role in making the logo stand out. I also think that a good logo tells a story or creates an emotional connection with the viewer, which makes it unique. Sometimes, the logo doesn't need to be overly complicated—it's about getting the right balance between creativity and clarity.

Logos are everywhere, but what makes one logo stand out above the rest? We see many similar designs across industries, but how do you differentiate a logo in a way that makes it memorable and unique? Is it the use of color, the shape, the typography, or something else entirely? And how important is it for a logo to convey the message of the brand instantly, or is there room for creativity and subtlety?